The multiplication of screens and communication channels, result in behaviour change among consumers and make them more difficult to convince. The single target has no place to be, your audiences want meaning, advertising must adapt: media-planning and contents must be multiple and designed together. We help you to define new communication plans to increase the effectiveness of your media buying , by crossing our media data with your CRM and by accompanying every media plan with a device of influence on the opinion of your target. Today the Group Repeat combines the buying power and expertise of 3 media agencies, and 1 specialist agency of influence on public opinion.
Reconciliation of media data and our customers’ CRM, to determine specific target segments
A media planning and content recommendations adapted to each target segment
And a strategy of influence to make a favourable opinion for the brand, and increase the efficiency of its media buying in the media
Founded in 2006, the Group Repeat is composed of senior managers and employees coming from the advertiser, advertising agencies, media owners, research institutes and of course media agencies.
This diversity of cultures and experiences allows to have at the same time good reflexes in our marketing strategies and analysis, to perfectly know the tricks for media buying optimization and innovate constantly in our measurement tools of advertising effectiveness and business.
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The Group Repeat created in 2010 a network of media agencies in the province to accompany its customers the closest possible to their outlets.
Their missions, locally relay national strategies and support regional offices, franchisees or outlet managers, to define the channels (on, off, events) best suited for traffic generation.
The Group Repeat is the exclusive representative in FRANCE of the international network of independent media agencies, ICOM media.
Founded in 1950, ICOM counts over 70 agencies in as many countries and a total billing of about 2,5 billion $. Very well implanted locally, the ICOM media agencies have a perfect knowledge of the cultural and media practices, the trends and the best business cases. They count between 20 and 150 employees according to each country.
All have a high level of service with managers highly involved with their customers needs and, around them, short, operational and very experienced teams.
The international management of the clients is either coordinated through a leading agency, or followed multi-locally. In both cases, media documents are standardized between each country to facilitate the understanding and the comparison of the media information and KPIs.
The group Repeat has committed since 2012 in a CSR/DD program with the help of a specialized consulting agency. After a phase of audit according to the norm ISO 26000 by AFNOR, the agency has structured its commitments and set up an action plan, under the governance of a dedicated committee.
The first step was to build the CSR policy around employees and the social ecosystem of the agency: well-being of employees, workplace, employee progress on CSR issues, compliance with service providers/partners and integration of young professionals.
The 2nd line of work, is the respect of the environment: electronic exchanges, saving resources (energy and paper) and evolution of the transportation modes. On this last point, a soft travel policy and the use of clean logistics are under consideration. This approach is a strategic priority for our group and we want to engage in a continuous improvement process that will strengthen year after year.