1172323752785690

1ST INDEPENDENT GROUP OF MEDIA AGENCIES

The multiplication of screens and communication channels, result in behaviour change among consumers and make them more difficult to convince. The single target has no place to be, your audiences want meaning, advertising must adapt: media-planning and contents must be multiple and designed together.

We help you to define new communication plans to increase the effectiveness of your media buying , by crossing our media data with your CRM and by accompanying every media plan with a device of influence on the opinion of your target.

Today the Group Repeat combines the buying power and expertise of 3 media agencies, and 1 specialist agency of influence on public opinion.

 

THE METHOD

LINK MEDIA
DATA AND CRM
+
MEDIA
BUYING
+
STRATEGY
OF OPINION
=
MORE EFFECTIVE
ADVERTISING
THE REPEAT METHOD COMBINES THREE KEY ELEMENTS
  • Reconciliation of media data and our customers’ CRM, to determine specific target segments

  • A media planning and content recommendations adapted to each target segment

  • And a strategy of influence to make a favourable opinion for the brand, and increase the efficiency of its media buying in the media

THE EFFECTS ARE IMMEDIATE ON SAVINGS, NOTORIETY AND CONSUMER DEMAND
 

OUR EXPERTISE

 

THE KEY DATES
OF THE GROUP’S CONSTITUTION

  • NOVEMBER 2006
    Launch of Repeat
  • JANUARY 2009
    Gda joins the Group Repeat
  • FEBRUARY 2010
    The Group Repeat creates its network of media agencies in France
  • OCTOBER 2011
    The Group Repeat becomes the exclusive representative in France of the international media network ICOM
  • SEPTEMBER 2012
    The Media Workshop joins the Group Repeat
  • SEPTEMBER 2015
    Launch of the agency Les Influenceurs
 

YOUR CONTACTS

 

THE NUMBERS

  

THE TEAM

Founded in 2006, the Group Repeat is composed of senior managers and employees coming from the advertiser, advertising agencies, media owners, research institutes and of course media agencies.

This diversity of cultures and experiences allows to have at the same time good reflexes in our marketing strategies and analysis, to perfectly know the tricks for media buying optimization and innovate constantly in our measurement tools of advertising effectiveness and business.

  • 1 unique
    address
    for all
    the agencies…
    its more
    efficient

  • 5 nationalities
    among the
    employees…
    it’s good
    for mind
    openness

  • 1 single
    departure among the
    employees
    in 3 years…
    the proof that
    we can keep
    our talents

  • 35
    employees…
    35 years’
    age average...
    experience
    and professional
    maturity

  • 60%
    of women
    40%
    of men…
    here is
    the parity

  • 98% customer
    satisfaction
    in the study
    LIMELIGHT 2015…
    we thank thems

  • 18 new
    customers
    in 2015…
    welcome
    to them in
    their agency

 

OUR NETWORK FRANCE

  • The Group Repeat created in 2010 a network of media agencies in the province to accompany its customers the closest possible to their outlets.

    Their missions, locally relay national strategies and support regional offices, franchisees or outlet managers, to define the channels (on, off, events) best suited for traffic generation.

 

OUR NETWORK INTERNATIONAL

The Group Repeat is the exclusive representative in FRANCE of the international network of independent media agencies, ICOM media.

Founded in 1950, ICOM counts over 70 agencies in as many countries and a total billing of about 2,5 billion $. Very well implanted locally, the ICOM media agencies have a perfect knowledge of the cultural and media practices, the trends and the best business cases. They count between 20 and 150 employees according to each country.

All have a high level of service with managers highly involved with their customers needs and, around them, short, operational and very experienced teams.

The international management of the clients is either coordinated through a leading agency, or followed multi-locally. In both cases, media documents are standardized between each country to facilitate the understanding and the comparison of the media information and KPIs.

 

THE REWARDS

 

OUR PARTNERS

 

CSR AND SD PROGRAM

  • The group Repeat has committed since 2012 in a CSR/DD program with the help of a specialized consulting agency. After a phase of audit according to the norm ISO 26000 by AFNOR, the agency has structured its commitments and set up an action plan, under the governance of a dedicated committee.

    The first step was to build the CSR policy around employees and the social ecosystem of the agency: well-being of employees, workplace, employee progress on CSR issues, compliance with service providers/partners and integration of young professionals.

    The 2nd line of work, is the respect of the environment: electronic exchanges, saving resources (energy and paper) and evolution of the transportation modes. On this last point, a soft travel policy and the use of clean logistics are under consideration. This approach is a strategic priority for our group and we want to engage in a continuous improvement process that will strengthen year after year.